BEYOND A SIMPLE FESTIVAL, “LA FÊTE DES VIGNERONS” IS A PART OF SWITZERLAND'S CULTURAL HERITAGE WHICH LINKS THE VEVEYSAN PEOPLE TO THEIR TRADITIONS AND THE CULTURE OF THE VINE. INITIALLY, THIS FESTIVAL WAS CONCEIVED TO FORGE CONNECTIONS BETWEEN THE INHABITANTS OF THE TOWN AND THE ARTISAN WINEGROWERS OF THE REGION, THE AIM BEING TO GIVE THEM A CERTAIN VISIBILITY AND TO MAKE THEM RECOGNIZE THE VALUE OF THEIR WORK.

THIS WINEGROWERS' FESTIVAL WAS AN OPPORTUNITY, FIVE TIMES A CENTURY, TO BRING EVERYONE TOGETHER AROUND A UNIQUE EVENT, WHERE ALL SOCIAL CLASSES, GENERATIONS AND GENDERS WERE MIXED.

AN ORCHESTRA ANIMATED THE FESTIVE COMMEMORATIONS THROUGHOUT THE DAY AND THE NOTES, CONDUCIVE TO ENCOUNTERS, MADE THE PEOPLE DANCE. ALL THESE CELEBRATIONS WERE ACCOMPANIED BY AN INEXHAUSTIBLE FLOW OF WINES AND LIQUORS, MOST OF WHICH WERE GIVEN AWAY ENTIRELY GRATUITOUSLY.

THE CONCEPT OF THIS PROMOTIONAL OBJECT COMBINES DESIGN AND HISTORY TO OFFER A TIMELESS AND INTERGENERATIONAL TOOL, DESIGNED TO FIT INTO THE LIFESTYLE OF CONTEMPORARY MAN.

ITS IDENTITY IS INSPIRED BY THE CULTURE OF THE VINE AND THE ANCESTRAL KNOW-HOW OF WINEMAKING. THE OBJECT'S DESIGN TAKES UP THE CURVES OF THE HISTORICAL SERPE, AN INDISPENSABLE TOOL FOR THE WINEMAKER.

THE RESULT IS A SERIES OF PRESTIGIOUS KNIVES, COMBINING TRADITION AND MODERNITY. THE WARMTH OF THE ACACIA, A SPECIES FORMERLY USED FOR VINE STAKES, CONTRASTS WITH THE PURITY AND SHARPNESS OF THE CERAMIC BLADE.

THE ERGONOMICS OF THE HANDLE AND THE STYLIZED SHAPE OF THE LAMES TRANSCRIBE THE NATURAL EVOLUTION OF AN EMBLEMATIC TOOL THROUGH THE AGES.