THE BALENCIAGA PRODUCTION CENTER PROJECT IS INSPIRED BY DEMNA GVASALIA'S VISION AND REINTERPRETS ITS CODES TO IMAGINE A DECADENT TEMPORARY ARCHITECTURE, SUGGESTING THE UNIVERSE OF INDUSTRY.

THIS CONTEMPORARY FACTORY STANDS AS A WITNESS TO THE BRAND'S ARROGANCE. IT IS LOCATED IN THE HEART OF THE ACCLIMATISATION GARDEN, ALONGSIDE THE LOUIS VUITTON FOUNDATION AND NEAR THE PARIS-LONGCHAMPS RACECOURSE.

INSIDE, A RESOLUTELY INDUSTRIAL ENVIRONMENT REPRODUCES THE EFFERVESCENT ATMOSPHERE OF AN ACTIVE FACTORY. AS IF SUSPENDED IN A VACUUM, THE MODELS EVOLVE ON A TRANSPARENT PLATFORM, OVERHANGING THE CONVOY OF BOXES ON THEIR WAY TO THEIR EXPEDITION. AS A RESULT OF THIS APPROACH, THE VISITOR IS ABLE TO SEE A LIVE PRODUCTION OF THE BRAND'S FUTURE COLLECTION.